We hacked the system of the pharmaceutical marketing industry and created a promotion tactic and developed a direct-to-consumer strategy for PRO.MED.CS main brands.

 PRO.MED.CS holding #47 place in the IQVIA pharmaceutical rating, has a small portfolio and an insignificant market share. The main challenges were:

• to grow each active brand by not less than 15% annually;
• to increase sales via revolutionary marketing instruments.

•  We were the first to implement content and digital marketing in the pharmaceutical industry in Russia.
• We created, maintained, developed a system with:
  • 2 big websites: 300 000 - 750 000 visitors per month for the both webs;
  • 15 supportive webpages;
  • 13 SMM accounts in Instagram, Telegram, Facebook, VK, OK, Yandex Zen, Youtube. One of the accounts in Instagram has 45 000+ subscribers, the first 25 000 were achieved without ads in 1 year;
  • 3 Apps: creation, maintenance, development (100 000+ uploads with no adverts);
• We conducted PR campaigns with celebrities and bloggers (from 10 to over 100 bloggers for  each  campaign).